Luxury jewelry designer Kendra Scott launches her first collection of engagement rings

Austin-based jewelry designer Kendra Scott, who launched her eponymous line in 2002, has long been part of the wedding journey, from bridesmaid accessories to wedding bands and anniversary treasures. But today, the designer has finally made an official foray into engagement rings with her first collection of 11 gorgeous styles.

“Launching our own engagement collection was a natural next step, especially after the success of our fine jewelry business,” says Scott, who got married earlier this year. “Customers trust us to design and create beautiful, high-quality pieces for everyday use, and it was clear there was a demand for engagement too!”

Courtesy of Kendra Scott

The fully customizable engagement ring collection includes iconic Kendra Scott styles, like the brand’s best-selling locket silhouette. Specifically, brides can choose from a range of bespoke options, from the carat size to the cut and color of the stone and metal.

“For the modern bride looking for that extra sparkle, my favorite ring is the Signature, which features a halo setting inspired by our Kendra Scott medallion and a pavé band,” the designer shares. “I also love the Emerald Solitaire, which is placed horizontally – it’s an unexpected twist on a classic silhouette.”

Courtesy of Kendra Scott

In keeping with her goal of providing customers with “beautiful, one-of-a-kind jewelry at an affordable price,” Scott’s piece costs are truly affordable thanks to the lab-grown diamonds she uses – ranging from $1,350 (for some thing like the Solitaire) at $8,000 for the embellished Signature and Iconic Halo styles.

“We are constantly looking for innovation, whether in our customer experience or in our designs. When considering the direction of diamonds, we selected lab-grown diamonds because they are at the cutting edge of science and technology,” she says. “Possing nearly the same chemical, optical and physical properties as natural diamonds, lab-grown diamonds are high quality at exceptional value.”

Courtesy of Kendra Scott

The first collection is available now at 12 select Kendra Scott stores across the United States and virtually at; and each ring is made to order and delivered approximately three weeks from the order date. Whether you choose to visit the physical store or do it online, the brand is committed to making your trip as stress-free as possible.

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